At the end of the 19th century the world was undergoing industrial renewal, and the Canary Islands accelerated their modernization process, facing the 20th century with determination and confidence.
Don Ángel Romero Tardido, an Andalusian specialist in Graphic Arts and an excellent engraver, stops at Santa Cruz de Tenerife on his way to Cuba (where he intended to install his company). He decided, therefore, to change the American adventure for the Canarian adventure, and founded, in 1880, Litografía Romero with one intention: to change the concept of adventure for that of vocation, and participating in the development and growth of the Canary Islands.
This is how we get to the 60s, leaving behind the first locations of Litografía Romero on Castillo street, San Francisco street, and Imeldo Serís street (before Barranquillo), as well as the first gas engine, a dynamos that provided continuity electricity supply in times of restrictions in World War I (even the vocation of service to the Canarian industry and society was already in sight, since the surplus electricity supply was shared with the companies that housed the La Prensa newspaper and Don Ignacio Zamorano’s tobacco factory) and corsas, a kind of wooden sledge pulled by oxen to transport heavy machinery through the steep streets of Santa Cruz de Tenerife.
In the decade of the 1960s there was a period of intense productivity in book printing for Latin America, fundamentally for large publishers in Venezuela and Bolivia. Contacts with English publishers are also initiated, which leads to a huge production for various countries, including neighboring African countries.
From the decade of the 70s, production in the domestic market intensified due to the boom in cigarette manufacturing in the Canary Islands. In 1975, as a consequence of the oil crisis, the Romero family, owner of the company, cannot solve the financing problems that harassed it and put its continuity at risk, for which reason the institutional shareholders Sodican, Caja General of Savings of the Canary Islands, the Tinerfenian Council and other small investors, clients, and friends, take over the entire capital. After a few years of great uncertainty and difficulties, due to the international crisis that is spreading throughout the world, the company, faithful to the philosophy of its founders, installed in 1980 and a century after its founding, the first gravure printing machine and six years later, a second one was installed, which in those days was the most advanced in Spain.
In the 1990s, a shareholder was sought, capable of incorporating leadership in the sector into existing development. The Swiss group Rentsch, which was a family business, becomes the ideal shareholder that positions Litografía Romero as the great leader of the Graphic Arts in the Canary Islands and in the top positions of national and European order.
Currently, the Amcor Rentsch group no longer has a stake in Litografía Romero, but the technology we have, our services, and our professionalism still holds us as leaders in the industry.